EXCALIBER PUBLIC RELATIONS™  specializes in understanding your business ... and the media's.

• PR Strategy Development
• Competitive PR Analysis
• Ongoing PR Advisory
• Industry Analyst Relations
• Media Relations
• Community Relations
• Crisis Management
• Image Development
• Reputation Management
• Writing Services
• Speaking Services

How do we create a successful PR campaign for our clients? First, we understand and act on a crucial principle: public relations is different from other marketing disciplines because its target audience is editors, not customers. Successful PR strategies depend on speaking the language of the media and addressing their needs.

Because of our extensive background in working for media companies, we know how to communicate clearly. Our clients reach the right audience at critical moments and shape perceptions through insightful strategies and well-executed tactics, all based on a strong foundation of ethics. Put simply, we know how to dramatically raise visibility with the press in a way our clients have never seen before.

PR Strategy Development

We assess your company's current market position strengths and weaknesses, then work with you to develop a road map so you can successfully leverage PR as part of your overall corporate mission. This service is based on the rationale that you can't move ahead in the market, unless you know exactly what your current market perception is.

Competitive PR Analysis

We take a thorough look at your competitors--their strengths and weaknesses, how they conduct their PR campaigns--and make specific recommendations for moving your business ahead by making it more visible.

Ongoing PR Advisory

Just need occasional telephone/email guidance, and prefer to direct the campaign yourself? We provide the roadmap to success, while you do the driving. Bi-weekly, monthly or quarterly sessions provide you a valuable sounding board for your proposed initiatives.

Industry Analyst Relations

We help create credible third-party references for your company and its products by:
• Building and maintaining positive, high-profile programs with industry analysts;
• Clearly articulating your corporate and product strategies, differentiators, and milestones;
• Developing analyst briefings, tours, and other ways to highlight your company's market position, leadership, reputation, and brand awareness to industry influencers;
• Supporting tactical initiatives such as product launches and major company announcements

Media Relations

We identify target media and develop strategic press relations that help increase coverage. Additionally, we consult with companies on how to create appropriate, successful newsrooms for editors on corporate websites. Today, most editors rely heavily on these websites for information--knowing how to properly structure content and navigation is essential in achieving effective public relations.

Writing Services

We write a variety of white papers, company backgrounders, case studies, opinion pieces, and press releases to position your company competitively. Unlike other PR firms, EXCALIBER PUBLIC RELATIONS™  relies on extensive technical experience to create pieces that are properly filtered, positioned, and explained for an editorial audience.

Speaking Services

We deliver timely, customized presentations on issues and trends in public relations.